Here’s a quick rundown of 10 sites and apps every parent of teens and tweens should be familiar with to enable knowledgeable and comfortable conversations at home:
What it is:
Social Network
How you use it:
Facebook is one of the largest and most recognizable social media networks in the world. And on it, everyone is ‘friends.’ Its features are endless: users can share what’s on their mind or what they’re doing via status updates, can check-in at a location, post photos, tag themselves and friends in pictures, post videos, like posts, comment on posts, chat/send messages, catch up on friends’ activities in the newsfeed, create groups, join groups, follow their favorite brands and celebs, accept new friends, unfriend contacts, and much more.
Good to know:
Facebook’s still relevant to teens you ask? Yes. To the famedom it used to have? Maybe not, but more teens have Facebook accounts than any other social platform, despite only 50% of those users being active, according to data from GlobalWebIndex.
Parents of younger kids might ignore Facebook because it's not that “hot” to this age group, however it's becoming increasingly important for kids to be on. Especially kids entering high school, because Facebook is used for so many things -- sports teams, school clubs, private study groups, group chats and more. It's the one site that offers almost all of the necessary communication tools under one umbrella.
It’s also important to be aware that Facebook recently introduced its Messenger App to extract the messaging feature from the usual interface and encourage chat and conversations among friends within the app. It’s a simple substitute to SMS, emailing and text messaging for many. Could this be a move to retain the teen audience and even enhance its collection of vital demographic data? (Nodding yes.)
(Note -- Though FB usage may be down a little among this age group, other Facebook entities are very popular among teens and tweens. Companies Facebook swept up in the past few years include WhatsApp and Instagram.)
What it is:
Social Network
How you use it:
Twitter encourages and enables users to communicate in short form - 140-character messages, aka, Tweets. Users can also tweet pictures or share 6-second via its video platform, Vine. Tweets from people users follow show up in the constant stream known as the timeline. Twitter attracts an average of 302 million active users monthly, and while popular among the older crowd, it’s reported that approximately 26% of kids ages 12-17 have a Twitter account.
Good to know:
A few things are important to know about Twitter. Of all the social networks out there, this is arguably the most public. Twitter describes it best in their Terms of Service: “What you say on the Twitter Services may be viewed all around the world instantly. You are what you Tweet!”
Anyone can read Tweets, but only registered users can post or reply to Tweets. It’s important that both kids and parents understand anything sent from an account -- an original Tweet, a re-tweet, a favorite or a reply -- is for the world to see, so digital responsibility is extremely important on this platform. Also, Twitter is great as it connects people with similar interests - music, gaming, art, sports, hobbies, news, celebrities, trends, etc. This does mean, though, that in many cases, users may be following and interacting with people of all ages from all over the world who are hopefully using their real identities. Therefore, having accountability for content they post, being on the same page about what is acceptable communication within your home -- and with whom, and having a new kind of ‘stranger danger’ talk with older children, as detailed in this recent DijiWise Moment from a parent, is important for any teenager using Twitter.
What it is:
Photo Sharing App
How you use it:
Instagram is a popular photo sharing and editing social network which enables users to snap and share what’s become its recognizable, square-shaped photos -- from selfies to outings to concerts to pets to whatever their heart desires. As of Spring 2015, Pew Research ranked Instagram #2 in the lineup of most-used social networks by teenagers ages 13-17.
Users can also post 15-second videos, edit pics with in-app filters, and post with comments and #hashtags related to the content or sentiment of the post. By doing so, users can find content from other like-minded users and be discovered themselves, gaining a following of friends and strangers alike (depending on privacy settings which can be enabled to limit who can view an account.) To be a player in instant messaging, Instagram introduced Direct, which lets users share content directly with another Instagram user. Facebook bought Instagram in 2012 and sharing of photos across social networks is easy through integrations with Facebook, Twitter, and other social networks.
Good to know:
Instagram is appealing because it’s visual and makes moments shareable real-time. It also enables users to get creative with their photos without having to use a desktop software. Business Insider did a write up that offers some great perspective on Instagram; you can check it out here.
A few features parents should be aware of and discuss with their children are username choices, information provided in their Instagram profile (telephone number or other), and location settings (optional) which map where photos have been taken. It’s also important to realize that increasingly, kids are incentivized or exposed to sharing and “favoriting” on Instagram in their daily environments, such as organized activities, celebrities they follow, concerts they attend, tourist destinations and branded promotions. Instagram lives as a digital photo album for its users, and when used responsibly can be a great social network for both sharing and discovering.
What it is:
Instant Messaging App
How you use it:
Pew Research reports 33% of teenagers use instant messaging apps on their smartphones. This is where WhatsApp enters the picture. WhatsApp is an instant messaging platform for smartphones that lets users send text, image, video and audio messages, as well as location information.
Good to know:
Texting and instant messaging are very popular and important activities to teenagers, who spend almost as much time doing this as they do on social sites. Texting and chatting are also easy to do around the clock with smartphones and mobile devices in teen hands.
WhatsApp has been dubbed the hottest and largest instant messaging platform globally, which is one of the reasons parents should be familiar with it. In fact, the Wall Street Journal reported that in April of 2015, WhatsApp hit 800 million active users, up 200 million users in just 7 months. (Facebook’s purchase of WhatsApp last year might have played into this gigantic growth.)
What are some key details parents should know about WhatsApp? In April of this year, they implemented a new calling feature enabling free calls over your phone’s Internet connection. Also, to the relief of many parents, WhatsApp is ad-free and does not have in-app purchases. It is, however, subscription based -- free for the first year, followed by a very low subscription cost (currently $1 per year) that cumulates (will get more expensive) with each year of use. We recommend staying on top of the features available in WhatsApp. Like all emerging technology and apps, we expect new capabilities and features to be added.
What it is:
Instant Messaging App/Chat App
How you use is:
KIK is an instant messaging app made for smartphones that makes chatting easy, using the phone’s Internet connection. Its features are intuitive, and the app is a popular alternative for teens and tweens to email and texting. KIK supports the sharing of photos, videos and emoticons as well. Whether they’re at concerts, school activities, team practice, out with friends, or chatting people they’ve met via online gaming or other social networks, KIK is how millions are keeping in touch real-time. In fact, KIK reports it has the most engagement among teenagers 14-17 years old across all instant messenger and social networks.